Similar to the changes Facebook made to its News Feed, Smart Feed is an advanced algorithm that determines which pins users see in their feeds, and brands with a large number of followers often get greater visibility.
In earlier years, Pinterest displayed content in chronological order, but all that changed after the introduction of its Smart Feed. The more followers your brand has, the greater the impact of your pins.
More followers means greater brand awareness Without any boosts from advertising, Facebook and Twitter posts have an average shelf life of a couple hours, whereas businesses sometimes get leads from Pinterest after 30 days or more. Website traffic and sales leads acquired through pins typically last longer than posts on any other social media website. When a user or business posts content to a social media site, that post has an average lifespan where visibility and impact diminish over time. The value of a post has a longer lifespan This high level of intent gives Pinterest more direct marketing potential than any other social network, making a presence on Pinterest a highly recommended option for ecommerce businesses. More than 95 percent of Pinterest users have researched products on Pinterest, and almost 90 percent bought something because of what they saw on there, according to a recent study. What makes Pinterest valuable to businesses? Pinterest has evolved into a highly-effective selling tool for online businesses due to its visual nature and retail-friendly audience. Definition: Pinterest is an image-based social media network where users and businesses can promote and explore their interests by pinning images and videos on virtual bulletin boards.
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